As professional DJ’s, obviously we have the ability to control the music that we play at our shows. But, we CAN’T control the music that artists are putting out on a now DAILY basis. With the rise of SoundCloud, Tik-Tok, and YouTube, artists have seemingly infinite access to platforms to post their music. With the sheer number of consumers out there, one would assume that the cream should rise to the top of any genre. Unfortunately for us hip-hop fans, I don’t believe that this is the case for our genre.
I’ll be the first to admit, I’m old school when it comes to music in general, no matter the genre. I grew up listening to Stevie Wonder, The Eagles, Michael Jackson, and too many 80’s and 90’s hip-hop artists to list. So anyone that knows my musical taste might assume that I despise the arc that hip-hop music is currently enduring. The truth of the matter is that my feelings about the genre are largely mixed, and here’s why:
With production technology available to a large majority of the world’s population, more people are putting out music now than have ever had the opportunity in history. This means that, while there’s a ton of GREAT music being produced today, there is also more BAD music coming out today than we’ve ever seen before. It’s simple math, really. Hip-hop is disproportionately affected by this phenomenon because of the fact that it requires the least to produce. To clarify, I’m not saying that it requires less talent, I’m saying it requires less equipment. Any at-home rapper can put out a track with a mic and a laptop, whereas other genres require more components to put out a track.
The amount of access we have to production technology means that talented artists can drop their tracks on a dime, and LESS talented artists can record at a whim. So, while hip-hop today is responsible for prolific artists like Drake, Childish Gambino, J. Cole, and Kendrick Lamar, it’s also responsible for the rise of the triplet-loving mumble rappers that have become meme worthy for sounding the same on every track.
No matter your taste, you’ve got to love the amount of music that we’ve got access to today, and Jammin’ DJ’s is here for all of it. The fact that we have access to more music today than we ever have before means that every show that we play can be completely and uniquely different. And with Jammin’ DJ’s the quality is guaranteed, unlike so much of the music being haphazardly produced in hip-hop today. ~Dan Metcalf-JAMMIN’ DJs